Abbott (Chicago, Illinois)

The brief included the design of a logo, an Aesculap snake in the shape of a small "a," an overall graphic concept for Abbott's medication packaging, and the actual packaging design.

Don Ervin, an associate at George Nelson's office
The logo and the new packaging design for pharmaceutical manufacturer Abbott was developed by the Nelson office between 1958 and 1960.
The Nelson office developed the Abbott logo from a stylized Aesculap serpent in the form of a small a.