Chas. Briddell (Grisfield, Maryland)

The call to design a new set of cutlery for Bridell also involved the brief to design new packaging for the products. The light, cost-effective packaging consisting of pressure molded vinyl panels that were subsequently welded together was particularly innovative. For the new Bridell logo that from then on graced all the company's packaging, George Nelson coined the word "steelsmiths," in order to associate the Bridell products with the traditional work of silversmiths.