In 1953, George Nelson was hired by General Electric as a consultant for the development of household appliances, especially for the kitchen. As part of this work, the Nelson office developed numerous model kitchens. Two main projects that resulted from their consultancy were the Mechanical Storage Unit and the Mini-Max Kitchen. The MSU was based on the concept of conceiving individual appliances as units of a kitchen system. The compact Mini-Max Kitchen was conceived for the growing market of mobile homes and studio apartments. In 1958, General Electric built a model home in St. Louis and commissioned George Nelson and Company with the interior design that also included a kitchen.